OUR PROCESS
From "we think" to "we know" -
in 4 weeks.
The nymra process is a four-phase system that replaces guesswork with governance. We define, build, optimise, and sustain — so growth becomes predictable.
1
2
3
4
TERRITORY
2 weeks
EXECUTION
2 weeks
PERFORMANCE
4-6 weeks post build
SUSTAIN
Ongoing
01
Territory
DEFINE & ARCHITECT
Phase 1 is where clarity begins. We lock the critical decisions that govern revenue execution — who you sell to, how buyers decide, what qualifies as a real opportunity, and how deals are expected to progress. This phase removes ambiguity and sets the non-negotiable constraints everything else is built on.
The foundation that defines who you sell to, how buyers decide, and the rules that govern execution.
ICP Focus & Segmentation
Define and prioritise ideal customer profiles by size, vertical, and fit.
Buyer Decisions Analysis
Map buying committees, decision criteria, and purchase triggers.
Market Opportunity
Identify addressable segments and whitespace for growth.
Vertical Rationale
Build the case for priority verticals with data-backed reasoning.
KPI & Bottleneck Diagnosis
Baseline performance metrics and identify where momentum stalls.
GTM Execution Guardrails
Set the rules and constraints that govern how deals move through the system.
02
Execution
INSTALL & GOVERN
With the foundations locked, Phase 2 is where strategy becomes execution. We translate your blueprint into CRM structure, funnel stages, messaging guardrails, playbooks, and management controls — so your team operates inside a clear, governed system from day one.
A live, governed sales system that turns Phase 1 decisions into consistent execution.
Market Positioning & Messaging
Develop clear, persona-specific value propositions and sales narratives.
Sales Funnel & Stage Mapping
Define every stage, entry criteria, and expected actions.
CRM Governance & Discipline
Build workflows, automations, and data integrity rules inside your CRM.
Stage Gates & Exits
Set criteria that must be met before a deal progresses or disqualifies.
Sales Playbooks
Outbound, discovery, proposal, and follow-up — all documented and repeatable.
Sales Operations & Management
Reporting dashboards, SLA governance, and RACI ownership model.
03
Performance
OPTIMISE & REFINE
Once the system is live, Phase 3 turns it into a predictable revenue engine. We analyse performance data, identify bottlenecks, and optimise every stage for conversion efficiency and consistency. This is where measurable uplift happens — across conversion rates, win rates, and velocity.
A system that improves itself, with measurable uplift across conversion rates, win rates, and velocity.
Pipeline Diagnostics Audit
Deep analysis of pipeline health, stage velocity, and drop-off points.
Deal Quality & Win Rate Analysis
Identify what's converting, what's stalling, and why.
Messaging & Positioning Loop
Refine messaging based on real conversion data and buyer feedback.
Funnel Optimisation Plan
Targeted fixes for the highest-impact friction points.
Forecasting & Prediction Model
Build accurate, data-led revenue forecasting that replaces gut feel.
KPI & Dashboard Refinement
Sharpen reporting to surface the metrics that actually drive decisions.
04
Sustain
ADVISORY & CONTINUES IMPROVEMENT
With your system performing, we establish the governance rhythms that keep it sharp as your team, market, and priorities evolve. Business reviews, coaching, system updates, and audits ensure performance compounds over time rather than fading.
Business & Performance tracking
WBR / MBR / QBR to evaluate progress, uncover insights, and align priorities.
Coaching & Call Feedback
call reviews with actionable coaching on messaging and discovery.
Playbook & Dashboard Updates
Monthly refinements to sales playbooks, dashboards, and messaging frameworks.
KPI & Process Audit
Deep dive into performance data and sales workflows for system health.
Ongoing Advisory
Guidance covering insights, priorities, and a roadmap to guide growth focus.
System Evolution
Adapt the engine as your team grows, markets shift, and ambitions expand.
A system built to stay sharp — continuously learning, refining, and compounding performance over time.