Case Studies

Here's what happens when architecture replaces intuition.

Real results from founders who replaced reactive growth with structured, predictable revenue systems.

Be Guided
System Architecture

A full-service creative agency working with Netflix, Lamborghini, and Jaguar. Growth relied on referrals , no structured GTM or outbound system existed. nymra built the end-to-end revenue architecture.

Full case study

Challenge

Revenue growth was inconsistent and lacked structure. The team relied on referrals, creating pipeline volatility. ICPs and qualification were unclear, and CRM usage was fragmented with minimal automation or reporting.

What we built

Defined ICPs and built weighted scoring models
Designed the full end-to-end funnel and revenue system architecture
Implemented CRM workflows, automations, and data governance
Built dashboards and reporting frameworks
Refined messaging, qualification logic, and forecasting models
Introduced governance rhythms and accountability structures
800%ROI in 2 months
+627%Pipeline value growth
+62%Forecast accuracy
+150%MQL → SQL conversion
ICP Definition Sales Architecture Growth Precision
BME Software
Commercial Revamp

A comprehensive ERP/CRM/operations platform. No clear ICP, weak positioning, and ad-hoc outreach. nymra applied the full Growth Engine to align BME's commercial model from segmentation to execution.

Full case study
+42%Deals closed
+36%Qualified leads
CompleteRepositioning & ICP overhaul
CompleteCRM governance & pipeline
ICP Segmentation Repositioning Pipeline Design
Testimonials

In their words

"Working with nymra has been transformational. They rebuilt our sales system end-to-end, from process design to CRM optimisation, bringing structure, clarity, and measurable growth."

Pete Flood
Founder & CEO, Serendipity2

"nymra brought order to chaos. They didn't just improve our sales , they built the infrastructure behind it. From ICP clarity to CRM automation, everything now runs with precision and accountability."

Byron de Carvalho
Co-Founder / Creative Director, Be Guided

"nymra brought structure where we had none. We needed help to understand who we should target, how to position ourselves, and how to build a sales system that actually works. They changed how we think about growth."

Gary Thompson
Founder, BME Software

Ready to build the system behind
your next phase of growth?

We start with a Growth System Diagnostic , a short audit to identify friction and opportunity.

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