Trusted by the most ambitious brands





Turn strategy into revenue
Perfect for founders who want a sales process that works as hard as they do
" Working with Fahad has been transformational. He rebuilt our sales system end-to-end, from process design to CRM optimisation, bringing structure, clarity, and measurable growth.
His strategic insight and collaborative approach make him an invaluable partner for building scalable, predictable revenue. "

Pete Flood
Founder & CEO, Serendipity2
The system the scales your sales
Turn complex data into actionable insight.
In phase 1, we analyse your data to uncover growth patterns, define clear ICPs and qualification rules, and map funnel stages with the right KPIs. From there, we set priorities and surface the key opportunities that drive scalable, predictable growth.
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Insight into a system that performs.
In phase 2, we design and implement CRM workflows and automations that streamline execution, create dashboards that give full visibility into performance, and develop scalable sales playbooks that ensure consistency. Alongside this, we establish clear governance and ownership so every part of the revenue engine runs with accountability and precision.
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Systems into predictable, data-led growth.
In phase 3, we audit the pipeline to identify and resolve bottlenecks, refine messaging and lead scoring to improve conversion quality, and enhance forecasting accuracy and sales velocity. From there, we embed continuous optimisation loops to ensure the system keeps improving as performance scales.
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