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Overview
Be Guided is a full-service creative and marketing agency partnering with global brands including Netflix, Lamborghini, and Jaguar.
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Their capabilities span film production, digital marketing, brand strategy, and full design and development, producing world-class creative output across every channel.​
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Challenge
Be Guided’s creative work was strong, but revenue growth was inconsistent and lacked structure. The team relied heavily on referrals instead of a repeatable GTM system, creating pipeline volatility as demand fluctuated. ICPs, prioritisation, and qualification were unclear, leading to unpredictable deal quality, and CRM usage was fragmented with minimal automation or reporting, making visibility and consistency difficult to maintain.
Solution
nymra built Be Guided’s full commercial system, redesigning the revenue architecture from strategy through execution.
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Defined ICPs and built weighted scoring models
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Designed the full end-to-end funnel and revenue system architecture
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Implemented CRM workflows, automations, and data governance
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Built dashboards and reporting frameworks
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Refined messaging, qualification logic, and forecasting models
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Introduced governance rhythms and accountability structures​​
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Results
800%
ROI within first 2 months
-32%
Reduction in sales cycle
+62%
Increase in forecast accuracy
+627%
Growth in open pipeline value
+150%
Increase in MQL → SQL conversion
Complete
Overhaul on positioning, messaging, and market focus
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