CASE STUDIES
Here's what happens when architecture replaces intuition.
Real results from founders who replaced reactive growth with structured, predictable revenue systems.
Be Guided
SYSTEM ARCHITECTURE
Be Guided is a full-service creative and marketing agency producing world-class work across film production, digital marketing, brand strategy, and design. Their capabilities span every channel — their creative work speaks for itself.
Clients include Netflix, Lamborghini, and Jaguar.
The Challenge
BEFORE nymra~
Be Guided's creative work was strong, but revenue growth was inconsistent and lacked structure. The team relied heavily on referrals instead of a repeatable go-to-market system, creating pipeline volatility as demand fluctuated.
ICPs, prioritisation, and qualification were unclear — leading to unpredictable deal quality. CRM usage was fragmented with minimal automation or reporting, making visibility and consistency difficult to maintain across the team.
What we built
AFTER nymra~
nymra redesigned Be Guided's full commercial system — from revenue architecture through to execution and governance.
✔ Defined ICPs and built weighted scoring models
✔ Designed the full end-to-end funnel and revenue system
architecture
✔ Implemented CRM workflows, automations, and data governance
✔ Built dashboards and reporting frameworks
✔ Refined messaging, qualification logic, and forecasting models
✔ Introduced governance rhythms and accountability structures
RESULTS
The numbers that matter.
800%
ROI within the first 2 months
-32%
Reduction in
sales cycle time
+62%
Increase in
forecast accuracy
+627%
ROI within the first 2 months
+150%
Increase in
MQL → SQL conversion
Complete
Overhaul on positioning,
messaging, and market focus
"
nymra brought order to chaos. They didn't just improve our sales — they built the infrastructure behind it. From ICP clarity to CRM automation, everything now runs with precision and accountability. It's given us real confidence in how we scale.
Byron de Carvalho
Co-Founder / Creative Director, Be Guided