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Be Guided
System Architecture

Be Guided is a full-service creative and marketing agency producing world-class work across film production, digital marketing, brand strategy, and design. Their capabilities span every channel , their creative work speaks for itself.

Clients include Netflix, Lamborghini, and Jaguar.

The Challenge

Be Guided's creative work was strong, but revenue growth was inconsistent and lacked structure. The team relied heavily on referrals instead of a repeatable go-to-market system, creating pipeline volatility as demand fluctuated.

ICPs, prioritisation, and qualification were unclear , leading to unpredictable deal quality. CRM usage was fragmented with minimal automation or reporting, making visibility and consistency difficult to maintain across the team.

What we built

nymra redesigned Be Guided's full commercial system , from revenue architecture through to execution and governance.

Defined ICPs and built weighted scoring models
Designed the full end-to-end funnel and revenue system architecture
Implemented CRM workflows, automations, and data governance
Built dashboards and reporting frameworks
Refined messaging, qualification logic, and forecasting models
Introduced governance rhythms and accountability structures
Results

The numbers that matter.

800%
ROI within the first 2 months
-32%
Reduction in sales cycle time
+62%
Increase in forecast accuracy
+627%
Growth in open pipeline value
+150%
Increase in MQL → SQL conversion
Complete
Overhaul on positioning, messaging, and market focus
"

nymra brought order to chaos. They didn't just improve our sales , they built the infrastructure behind it. From ICP clarity to CRM automation, everything now runs with precision and accountability. It's given us real confidence in how we scale.

Byron de Carvalho
Co-Founder / Creative Director, Be Guided

Ready to build the system behind
your next phase of growth?

We start with a Growth System Diagnostic , a short audit to identify friction and opportunity.

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