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Serendipity2
Commercial Revamp

Serendipity2 is a data-driven marketing and research agency that turns customer insights into commercial growth. Known for its strength in analytics, brand strategy, and shopper marketing, the agency had a strong delivery reputation , but the new business engine wasn't scaling in line with its expertise.

Clients include Coca-Cola, Domino's, TUI, and Royal Caribbean.

The Challenge

Despite an impressive client portfolio, sales growth remained inconsistent and heavily founder-led. Most new opportunities came through referrals rather than a structured outbound motion.

Messy CRM data made qualification unclear and performance difficult to measure. Leadership recognised that growth would only scale with a systemised, data-driven approach that could create predictable, measurable revenue.

What we built

nymra built a scalable sales system that turned Serendipity2's founder-led growth into a predictable, data-driven revenue engine.

Rebuilt the full commercial system from strategy to execution
Refined ICPs and prioritised high-value markets
Designed a clear, structured sales process and funnel
Implemented CRM automations and performance reporting
Introduced multi-channel outreach across events, LinkedIn, and outbound
Delivered a sales playbook and continuous optimisation framework
Results

The numbers that matter.

+186%
Increase in qualified leads
-50%
Reduction in sales cycle time
+78%
Increase in forecast accuracy
+845%
Growth in open pipeline value
+102%
Uplift in average deal size
Complete
Overhaul on positioning, messaging, and market focus
"

Working with nymra has been transformational. They rebuilt our sales system end-to-end, from process design to CRM optimisation, bringing structure, clarity, and measurable growth. Their strategic insight and collaborative approach make them an invaluable partner for building scalable, predictable revenue.

Pete Flood
Founder & CEO, Serendipity2

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