CASE STUDIES
Here's what happens when architecture replaces intuition.
Real results from founders who replaced reactive growth with structured, predictable revenue systems.
Serendipity2
COMMERCIAL REVAMP
Serendipity2 is a data-driven marketing and research agency that turns customer insights into commercial growth. Known for its strength in analytics, brand strategy, and shopper marketing, the agency had a strong delivery reputation — but the new business engine wasn't scaling in line with its expertise.
Clients include Cocoa-Cola, Dominoes, TUI, and Royal Caribbean.
The Challenge
BEFORE nymra~
Despite an impressive client portfolio, sales growth remained inconsistent and heavily founder-led. Most new opportunities came through referrals rather than a structured outbound motion.
Messy CRM data made qualification unclear and performance difficult to measure. Leadership recognised that growth would only scale with a systemised, data-driven approach that could create predictable, measurable revenue.
What we built
AFTER nymra~
nymra built a scalable sales system that turned Serendipity2's founder-led growth into a predictable, data-driven revenue engine.
✔ Rebuilt the full commercial system from strategy to execution
✔ Refined ICPs and prioritised high-value markets
✔ Designed a clear, structured sales process and funnel
✔ Implemented CRM automations and performance reporting
✔ Introduced multi-channel outreach across events, LinkedIn, and outbound
✔ Delivered a sales playbook and continuous optimisation framework
RESULTS
The numbers that matter.
+186%
Increase in
qualified leads
-50%
Reduction in
sales cycle time
+78%
Increase in
forecast accuracy
+845%
Growth in open
pipeline value
+102%
Uplift in average
deal size
Complete
Overhaul on positioning,
messaging, and market focus
"
Working with nymra has been transformational. They rebuilt our sales system end-to-end, from process design to CRM optimisation, bringing structure, clarity, and measurable growth. Their strategic insight and collaborative approach make them an invaluable partner for building scalable, predictable revenue.
Pete Flood
Founder & CEO, Serendipity2